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41 14 Savannah Area Chamber of Commerce 2025 Economic Trends Population Distribution by Household Income and Race In the Savannah MSA, 55% of the population is white, while 32% is African-American (five-year U.S. Census data for 2023). The Hispanic/Latino population of any race is 7.7%. In the Savannah MSA, the five-year U.S. Census estimate for average household income is $99,643. In the Savannah Primary Trade Area household income is highest in Bryan County ($124,970) and Beaufort County, SC ($123,126). The Savannah MSA has 67% of its households with income over $50,000; Effingham County has 74%, and Bryan County has 80%, while the comparable figure for the state of Georgia is 66%. Bryan County (25.9%) and Beaufort County (23.7%) have the highest concentration of households earning more than $150,000. Savannah Area 2019-2023 Estimates of Income (In 2023 Inflation Adjusted Dollars) Area Number of Households Average Household Income Median Household Income Less than $25,000 $25,000 to $49,999 $50,000 to $149,999 $150,000 and Over Chatham County 119,241 95,384 69,575 16.0% 20.1% 48.0% 15.9% Effingham County 23,555 104,190 85,465 10.2% 15.6% 54.7% 19.5% Bryan County 15,821 124,970 94,234 9.8% 10.5% 53.8% 25.9% Savannah MSA 158,617 99,643 74,632 14.5% 18.5% 49.6% 17.5% Bulloch County 30,276 79,142 56,832 22.3% 22.6% 44.0% 11.2% Liberty County 23,406 73,038 59,013 16.4% 24.4% 50.2% 9.0% Long County 5,836 74,088 64,747 17.5% 19.2% 56.0% 7.3% Wayne County 11,045 65,837 49,562 26.2% 24.3% 41.1% 8.3% Savannah/Hinesville/Statesboro CSA 233,056 91,570 68,345 16.5% 19.9% 48.6% 15.0% Beaufort County, SC 76,794 123,126 84,819 11.3% 16.6% 48.5% 23.7% Jasper County, SC 12,420 78,167 63,503 21.3% 20.1% 46.5% 12.0% Savannah Primary Trade Area 342,270 98,724 NA 15.4% 19.1% 48.25% 17.0% Georgia 4,008,013 103,618 74,664 15.9% 18.2% 46.3% 19.7% Hispanic or Latino (of any race): Savannah MSA 7.7% Chatham County 8.0% Effingham County 6.1% Bryan County 7.9% All Other, Savannah MSA: American Indian/Alaska Native 0.2% Native Hawaiian/Pacific Islander 0.1% Two or more Races 6.5% Some Other Race 3.1% Source: U.S. Census Bureau, 2023: ACS 5-year estimates, American Community Survey,12/12/24